Client: Cogo Coffee

Cleveland, Tennessee 2026

Goal: Create a logo that translates ‘to gather around’.

Mood Board

01
Intentional
Structure

Include elements of playfulness with simplicity and distinctive recognision.

02
Collaborative
Energy

Keep in line with natural tones, but with an energetic addition of a vibrant colour.

03
Adaptable Alternative

Create an additional logo – table. Indicate friends gathering around and the brand hosting future events.

Developing Process

Design process included logo variations, colour combinations, mixture of fonts, and elements that gave the client a visual aid of the direction the brand sought-after to embrace.

  • Defining brand’s core values and tailoring solutions was the primary goal. The vision was to connect with an individual before they even become a customer.

  • Researching, experimenting, and creating a distinct point of view.

  • Not here following trends – building something timeless. Blending creativity, strategy, and purpose.

Multiple coffee cups and packaging displaying the branding and design elements of 'cogo coffee,' including logos, typography, and color schemes, with a focus on various shades of blue, green, and neutral tones.

Back to the drawing board.

Multiple rounds of evaluating variations of the logo to expand on existing design. Giving more intention to harmonise the structure of the overall design.

Graphic design for a coffee brand featuring a stylized, curled shape resembling a coffee bean or swirl with the text 'Cogo Coffee'. The design includes a color palette with shades of orange, beige, and dark red, and shows branding elements such as a coffee bag, a cup of coffee with latte art, and a takeaway coffee cup on a neutral background.

Big ideas, real impact.

With a blend of creativity, strategy, and heart, the concept came to life.

Let's create
The exterior of a coffee shop called Cogo Coffee seen through a window, with some trees and leaves in the foreground. Inside, a display case showing baked goods such as cookies and pastries, with coffee brewing equipment visible behind the counter.